Sold Out Events Joins Major Events International Network


Sold Out Events Management has joined the Major Events International Ltd network this month and we are looking forward to even more valuable and rewarding opportunities with the group, particularly offering our expertise across the Australian market.

Our management team will be heading to London to be part of the MEI Members and Partners Symposium (14 November, London Stadium) and to present Sold Out Events and our expertise.

We will also participate in this year’s MEI UK Sports and Venues Summit on 15 November.

Make sure you follow Sold Out Events on LinkedIn for more industry updates.

2018 Coolangatta Gold

2018 Coolangatta Gold


Congratulations to the winners of the 2018 Coolangatta Gold Ali Day and Georgia Miller!

Surfers Paradise Ironman Ali Day became the undisputed king of the 2018 Coolangatta Gold bolting to a record-breaking sixth title. Day won the day in 4 hours:01 minutes 00 seconds with Surfers Paradise teammate, Kiwi Max Beattie second in 4:21.58 and Sydney’s Mitch Allum from Wanda third in 4:23.37.

Sydney’s Northcliffe newcomer and former swim star Georgia Miller claimed her maiden Coolangatta Gold title.

21-year-old Miller also recorded a stunning time of 4:29.22 to beat team mate Danielle McKenzie (4:39.08) and Noosa’s Australian champion Lana Rogers third in 4:41.42.

Well done to all competitors, organisers and volunteers on yet another successful Coollie Gold at our stunning Gold Coast!


Sold Out Events was very proud to once again support Surf Life Saving Australia with a range of logistics, operations and production services for the delivery of this iconic and epic event that is also one of the longest running events of our company.

It was the 14th edition of the Coolangatta Gold and we are proud to have been associated with this event through our partnership with Surf Life Saving Australia – a partnership that dates back 25 years.

From signage and course set up to staffing, transport and sponsor activations, Sold Out Events has helped shape and grow this iconic Australian event.

Bring on the Coolie Gold 2019!

About the Coolangatta Gold

The Coolangatta Gold is one of the premier sporting events on the Australian Surf Life Saving calendar and is a gruelling marathon that combines multiple surf lifesaving disciplines: ski, swim, board and run.

It’s cemented its place as one of the most challenging endurance sports in the world. Competitors set out from Coolangatta Beach in the long-course event and paddle a surf ski 23 kilometres to Miami Beach before making the return trip via running, swimming and board paddling.

Fun Fact: The Coolangatta Gold race concept actually began as a central theme for a motion picture more than 30 years ago.

Sold Out September Newsletter


Sold Out Events' September Newsletter is out now!

Read about our major events of the past month, our Australian Event Awards Nominations and what events are coming up. Read our September Newsletter HERE.

Subscribe to our newsletter to stay up to date on all our news here: or see link at top & bottom of this page.

Enjoy & give us a call on +61 2 9542 7255 or contact us via with any enquiries or questions. 

Sold Out Team Recognised As Finalists in the Australian Event Awards


Sold Out Event Management (Sold Out) has been recognised for its outstanding work in events with the announcement of two National Finalist nominations in the 2018 Australian Event Awards.

Sold Out has been nominated as a finalist in the Best Achievement in Marketing, Communication or Sponsorship category for their work on Gold Coast 2018 Commonwealth Games, Sponsorship Program Delivery, including for Longines, Tafe Queensland, Elastoplast, Aggreko and Sold Out National Event Management.

In addition, Sold Out’s Project Manager Nikaylie Pulbrook has been recognised for her outstanding contribution to the Australian events industry as a National Finalist in the awards program and has been nominated as Finalist for the Young Achiever of the Year Award.


“We’re very excited and proud to see our work and team members being recognised in these finalist nominations. Delivering multiple Sponsorship Programs at Australia’s biggest event this decade as the 2018 Gold Coast Commonwealth Games Official Event Management Company has been one of our most exciting, challenging as well as rewarding projects over the recent years and we’re incredibly proud of everyone on the Sold Out team for all their hard work, dedication, effort and support in successfully delivering such a brilliant and extensive program,” Sold Out’s CEO Thomas Staunton said.

“The Australian Event Awards highlight the work our team does and the nominations are a great recognition of our team’s experience and a testament to their ability. We have a brilliant team and are especially thrilled to see our amazing fearless project manager Nikki Pulbrook amongst the finalists for Young Achiever of the Year,” Thomas Staunton added.

“The award nomination is a great recognition for everything Nikki has been doing over the years she’s been with us and everything she during her time at Sold Out,” Sold Out’s Managing Director Kim Voss agreed.


“She is an essential team member and an extremely hard worker, both in the office and on site at an event and plays a key role in the successful delivery of our events. Her organisational skills mixed with a can-do attitude helps to ensure that all events go off without a hitch! And on top of all of this she completed a graphic design course this year.”

“We’re looking forward to celebrating these nominations together with our peer at the Awards Night in October.”

Following a rigorous first round of judging by event industry leaders and experts around Australia, Sold Out’s as well as Nikki Pulbrook’s place amongst the National Finalists has the weight of the industry behind it.

Company entries are judged on all aspects of the achievement including innovation, best practice and sustainability as well as the achievement’s contribution to events and the difficulties encountered in executing it.

Entries into individual achievement categories are judged on all aspects of personal contribution including innovation, best practice and role in the growth of the industry as well as the difficulties encountered along the way.

Co-chair of the Event Awards Judging Panel Brenda LaPorte said:

“I’m extremely pleased to say innovation is alive and well in Australian events and achievements in the events industry. Entries into this year’s Event Awards show Australian event professionals are not content to simply maintain the status quo – they continue to push the boundaries of what’s possible in events to produce outstanding experiences and lead the world in our industry.”

Now in its tenth year, the Awards are considered the most prestigious prize of its kind amongst industry leaders and event organisers and suppliers from around the nation.


Winners of the Australian Event Awards will be announced at a lavish Awards Ceremony on 21 November at Novotel Twin Waters on the Sunshine Coast, Queensland.

It is the third year that Sold Out has entered the Australian Event Awards with continuous success.

In 2017 Sold Out took home the “Best Community Event State or Territory” win in one territory and four states, including the ACT, SA, QLD, TAS and WA with the Australian Olympic Team Rio 2016 Welcome Home Celebrations. In addition, Sold Out was a finalist for Best New Event and Best Event Management Company.

In 2016 Sold Out won the “Best New Event” with “Water Polo by the Sea”, the NSW and QLD State nomination for “Best Sport Event” with the Nutri-Grain Ironman Series and was a finalist for “Best Event Management Company” and “Young Achiever of the Year”.

2018 Australian Event Awards – Sold Out National Event Management Finalist Nominations

1. Young Achiever of the Year: Nikaylie Pulbrook

2. Best Achievement in Marketing, Communications or Sponsorship: Sold Out National Event Management for their work on the Gold Coast 2018 Commonwealth Games, Sponsorship Program Delivery: Longines, Optus, Tafe Queensland, Elastoplast, Aggreko and Sold Out National Event Management.

A full list of Australian Event Awards Finalists for 2018 is available at

Team Profile Nikki Pulbrook:


Big Crowds Celebrate Spring At Cronulla Spring Festival


The 2018 Cronulla Spring Festival continues its success story as the most popular community event in the Sutherland Shire after attracting an estimated 40,000 people over the weekend (8 - 9 September 2018).

It was the 32nd edition of the beachside community festival that is the Sutherland Shire's biggest annual community event and organisers of the event, Atomik Productions, delivered a memorable Sprint Festival weekend, including live entertainment, international food stalls, movie night, artisan stalls for shopping, kids zone, fitness sessions and much more.


The festival zone at Monro Park and Mall were buzzing with visitors, especially when the sun came out on Sunday.

“We had some unfavourable weather on Saturday but that didn’t dampen the numbers over the weekend,” Atomik Productions CEO Thomas Staunton said.

“As a whole, numbers were on par with last year as they were much stronger on the Sunday and hence overall, consistent with last year’s figures around that 40,000 mark, so still a very busy event with considerable interest.”

Highlights included the visit of Prime Minister Scott Morrison, a Shire local, who was greeted by a cheering crowd and never grew tired of posing for photos with the locals.

“The crowd loved meeting Australia’s PM and it was very nice of him to take the time to come down,” Mr Staunton said. “He said he’s been attending for years. Even the highest job of the country wouldn’t keep him away from the Cronulla Spring Fair.”

Selfies were also popular with 7 News Sydney news anchor Mark Ferguson and the interest strong to have a sneak peak behind the scenes of the 7 News Sydney productions.

Busk for a Cure artists were performing live music acts across the festival for a good cause with 100% of the donations going to the Australian Kookaburra Kids Foundation. $567.05 were raised over the weekend by the buskers and will go to the support of children living in families affected by mental illness.

Children were a strong focus of the overall event and the kids zone with face painting, giant slides, rides, petting zoo, jumping castle, Cronulla Sharks have a go and live music continued to be a hit amongst the youngest festival visitors with numbers doubling compared to last year.


Performances at the Cronulla Mall Stage were also at a record high with around five hundred performers from community dance, music and sporting organisations showing off their talents across the weekend.

There were also many firsts and one of them, the Base Zero mobile rock-climbing wall, was a smashing hit and encouragement for organisers Atomik Productions to continue introducing new features to the ever growing festival.

“The weekend was a great success and we were thrilled to see such a crowd despite the challenging weather on Saturday. This was our second year delivering the event after we were awarded the organisation of the event from the Sutherland Shire Council last year, and the positive feedback has been overwhelming, Kim Voss, Managing Director Atomik Productions said.

“We already have a lot of new ideas for next year, including making everything that is on offer for the kids even bigger. But we’ll also continue building our program for the grown-ups and with the licenced area going really well this year, we’ll look into expanding into gourmet as well for next year.”

Next year’s Cronulla Spring Festival will take place on the weekend 7-8 September 2019.

The festival was run by atomik productions, who are part of local Shire company Sold Out Event Management and was supported by the 2018 event partners Stewart Toyota and Highland Property as well as event supporters Sutherland Shire Council, 7News, Shire Talk, Transform 40, Fleur Events and Sold Out Event Management.

Stall holders, food vendors and performers, who are interested in getting involved with Cronulla Spring Festival in 2019 are encouraged to keep an eye out for the call for Expression of Interests expected to go out next week.

Follow #cronullaspringfestival for all the news on social media via and

To find out more visit

More info on Busk for A Cure:

More info on Kookaburra Kids Foundation:

2018 Cronulla Spring Festival Busking In Support Of Kookaburra Kids

The 2018 Cronulla Spring Festival is not to be missed this year with old time favourites and plenty of new additions coming to Cronulla Mall and Cronulla’s Monro Park on Saturday and Sunday 8 - 9 September.  The beachside community festival is the Sutherland Shire's biggest annual community event and will celebrate the start of spring with a memorable day out for friends and family alike.

Children are a strong focus of the community event and last year’s introduced kids zone will be even bigger this year.  Amongst others face painting, a pet zoo, slides and lots more will be on offer for kids of all ages.

Children will also be the focus of one of the festival’s key additions, when Busk for a Cure artists will be performing live music acts across the festival for a good cause with 100% of the donations going to the Australian Kookaburra Kids Foundation.  


Kookaburra Kids offer a range of programs specifically developed to support children living in families affected by mental illness and it is the charity of choice of Cronulla Spring Festival organiser ATOMIK PRODUCTIONS.

“We have been involved with cause-related and community events for a long time and we love delivering these types of events for the positive impact they have.  So to include a charity partner into the Cronulla Spring Festival was an obvious choice for us, Thomas Staunton, CEO of ATOMIK PRODUCTIONS said.

At ATOMIK, we strongly believe in giving back and creating and delivering events that support an important cause, create a strong sense of community and engage the community to raise funds and grow awareness.  Including initiatives like Busk for a Cure and identifying an organisation like Kookaburra Kids make delivering the Cronulla Spring Festival extra special for us.”

We are very excited to be ATOMIK’s charity of choice for the 2018 Cronulla Spring Festival and can’t wait to get amongst it over the weekend,” Tracie Junghans, Kookaburra Kids Marketing and Fundraising Manager, said.

AKKF 2016 Foundation logo_black.jpg


We are looking forward to be part of the 2018 Cronulla Spring Festival with our artists.  It's great to see the festival wanting to give back to the community and getting us involved.   

“Our vision is to use the power of music to support different charitable organisations.  Over the past few months we have been working to collaborate with a variety of community events to raise funds and awareness for different causes and Kookaburra Kids is a great one to support,” Helmut Uhlmann, founder of Busk for A Cure said. 

Artists will be performing at the Monro stage on Saturday and Sunday between 10am-4pm and two of the talented Busk for a Cure artists will be performing the Pavilion Main Stage over the weekend.  Cash donations can be made directly to the artists or online here:

The festival will also feature returning favourites and for the first year yet new features and interactive experiences will be on site to enjoy.  Over 120 artisan stalls to shop, live music throughout and a variety of food trucks with local and international specialties as well as a licenced bar will be on offer.

One of this year’s highlights is the free outdoor movie night in Monro Park on Saturday, 8 September, which will feature award winning movie, “The Greatest Showman”.  

Gates will open at 5:30 p.m. with the screening starting at sunset.  Festival snacks and drinks will be available on the evening with guests recommended to bring their own seat.

There will also be a free fitness session for all ages at Monro Park on Sunday morning.  The session starts at 8:30 a.m. and will be run by event supporter and local shire business Transform 40.

It is the second time in its over 30 year history that the Sutherland Shire’s largest annual festival will be run by atomik productions, who are part of local Shire company Sold Out Event Management.


“We are thrilled to have the opportunity to be able to organise the biggest community event in the Shire in our own backyard the second year running.  We were honoured last year to be trusted to take over the 30-year success story of the Cronulla Spring Festival by The Sutherland Shire Council and are very excited about this year’s event,” Sold Out’s Managing Director Kim Voss said.

“We’ve had an enormous response from stall holders wanting to return or join the festival and have continued building the program with some new features as well.  The involvement of our event partners Stewart Toyota and Highland Property and our event supporters Sutherland Shire Council, 7News, Shire Talk, Transform 40, Fleur Events and Sold Out Event Management as well as so many of the local business in the Shire has been key in developing an attractive program.

“There will be things on offer across all age groups, so make sure to bring friends and family for two fun days out in Cronulla”, Kim Voss added.

The Cronulla Spring Festival have partnered with Stewart Toyota for the 2018 festival and will be giving festival visitors the opportunity to win a brand new ‘Corolla Ascent Sport’.  Festival visitors are encouraged to visit the Shire Talk stall in the main plaza to win this car and many other exciting prizes from local business.

Highland Property Group is also an Official Event Partner and will be on site showcasing their business products and offering family fun activities.

Most recently, Seven News came on board to support the Cronulla Spring Festival and will have the Seven News Live Experience on site, offering festival goers the opportunity to step inside the Seven News satellite truck to get a glimpse into Australia’s number one news service and understand how the news gets to air.


Selfie opportunities with Seven News newsreader and other Seven stars will also be on offer, and young festivalgoers will have the chance to be a Junior Reporter.

The Cronulla Spring Festival will be open at Monro Park and Monro Mall Cronulla, from 10 a.m. to 4 p.m. on both Saturday and Sunday, 8 and 9 September 2018

To find out more visit

To donate to Kookaburra Kids head here:

Join the #cronullaspringfestival conversation on and

More info on Busk for A Cure:

More info on Kookaburra Kids Foundation:

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25 Memorable Moments #12

We continue our 25 most memorable moments series and with spring just around the corner, it's time to look at of our iconic events at this time of year and some of our 'majestic moments' in the past. Here is #12 of our Memorable Moments. 


#12 Memorable Moments - Floriade

Spring is almost here and with it also Australia’s biggest celebration of spring – Floriade.  

Last year we celebrated our tenth year as delivery partner of this iconic event, , amongst others including signage production, logistical support and storage, and are looking forward to another colourful time in our nation’s capital this spring.

Contributing to the success of Floriade, always is a highlight for our Sold Out team and we will not forget one of our most ‘majestic memorable moments’, when Her Majesty Queen Elizabeth II came to visit our nation’s capital and paid Floriade a visit in 2011.

We are proud “Friends of Floriade” and love supporting this amazing event, which attracts such far reaching national and international attention and hundreds of thousands visitors every year. 

We are looking forward to many more “majestic moments” and to being part of Floriade’s celebrations of spring and the best of Pop Culture this year from 15 September to 14 October 2018:


25 Memorable Moments


Sold Out Events has delivered some amazing recurring as well as new events during its 25 years in operation, internationally and in our own backyard.

As we go through the archives, narrowing it down to our 25 most memorable moments is a tough job, but with spring just around the corner, it's time to look at some of our iconic events at this time of year, including one that has since become 'our own event'. Here is #13 of our Memorable Moments. 

#13 Memorable Moments – Cronulla Spring Festival

At Sold Out Event Management we take pride in our long history of delivering many of Australia’s iconic events and we are also very proud to put our personal touch, creativity and expertise into delivering our own events through our sister company atomik productions

2017 was such a proud moment and opportunity when atomic productions took over the iconic Cronulla Sprint Festival from Sutherland Shire Council.  This was a significant step of trust in our local best practice event management and we were thrilled to organise the biggest community in the Shire for the first time in the event’s 30-year history.  

Local expertise and global delivery is what makes us strong and as a local Sutherland Shire company, we love to produce events in our own backyard. 

Cronulla Spring Festival 2017

We were thrilled to see over 30,000 visitors flock the streets of the 2017 Cronulla Spring Festival and to get some great feedback about the introduction of several new features, including new activities for the kids, new stalls and food offerings as well as a licenced bar supported by local breweries. 

Cronulla Spring Festival Logo

Stay tuned for an even bigger and better 2018 with returning favourites as well as new features and interactive experiences to enjoy next week.

Head to for all the news and updates of this year’s edition of the Cronulla Spring Festival  on 8-9 September 2018.  


Team Profile - Matt Cooper

Team Profile
Matt Cooper


Name: Matt Cooper

Nickname Geeza

Title: Project Manager

Number of years with Sold Out Events: 3 – almost

Describe yourself in three words!




What does your role at Sold Out Events entail? 

Everything. I feel sorry for Marika in HR who has to try and make sense of a job description.  At Sold Out we have more wardrobe changes than an Elton John concert. 

  • Suit and tie – securing contracts, clients and new events 
  • Office wear – planning, developing, budgeting and implementing
  • Hard hat, boots and high vis – building, maintaining and dismantling event sites 
  • Shorts and t-shirt – warehouse days, packing, cleaning and dispatching 
  • Pyjamas  – when you’re in bed and still on the emails 

What do you like most about your job and what do you like the least? 

I most like the people and the community around us. It doesn’t matter what state, city or town you are in there is almost certainly going to be a recognisable face to say hello to and catch up with. 

Internally we have a fantastic team that go to greats lengths to have each other’s backs. 

I least like the M5 in Sydney when I’m on the first flight out, the M1 on the Gold Coast when I’m trying to get home and the baggage carousel in Melbourne. I can’t pin point which of those tries harder to make me late.


How did you get started in the events industry?

I worked in event security and logistics for a few years in the UK before I came to Australia where I was lucky to attend the biggest music festivals, sporting and community events in the country on a weekly basis. 

I came across Sold Out by chance. Most people here know that once you get a little taste… you’re hooked. The diversity, the challenges, no two days being the same are a real draw card. 

Do you travel for my job? If yes, where has been your favourite location and why?

Travel is one of my favourite parts of the job. I’ve been fortunate enough to work in every state and capital city. My favourite place is hard to narrow down but I tend to like the more regional locations like Longreach and Darwin. The different communities, cultures and conditions keep us learning and developing.

What has been your favourite event/activation to work on and why?

It’s too hard to pick a favourite so you can have my top 5 (in no particular order) 

  1. Aussies 
  2. Coolangatta Gold 
  3. Queen's Baton Relay 
  4. 2 Years To Go – 2018 Commonwealth Games 
  5. Gold Coast 2018 Commonwealth Games 

I like the events where we get to muster a big team on the ground, work with many other stakeholders and watch all our planning and development come to fruition. The sense of accomplishment and a big job complete is rewarding and addictive.


What is something about your job that most people wouldn’t know?

As project/account managers we take complete responsibility for every element of a project. From the creative thinking and the weekly WIPS to budgeting and developing as well as sending the parcels, packing the vans, picking up the litter and scrubbing down the BBQ. 

What is the most unusual thing you’ve seen or done while working on an event/activation?

I once had to spend an hour in the surf at Surfers Paradise to assist a video shoot of the GC2018 Mascot Borobi who was attempting to surf. Knee deep became waist deep and eventually treading water. When the final edit was released it was less than 1 second of footage :/ !!!

Have you ever met a famous person while working on an event/activation. If so, who was it and what were they like?

The list is endless. Sport stars, singers, actors you name it. I was in the Royal Albert Hall in London once when several Premier League football players weren’t overly impressed I turned down a photo opportunity. 

Robbie Williams and Justin Timberlake were characters but Ian Mckellan at an ATP Tour Final in London was the most interesting. 

If you could swap jobs with anyone else in the company for one day, it would be Nicole Barnes. 

Why? Her days of cable tying are long gone – no, that wasn’t a reference to her age.

If you had to pick a movie title to describe your job, it would be......

The Good, the Bad and the Ugly

Do you have a party trick? What is it?

No party tricks, I’m just thankful to be at the party = weekend off! 

Find out more about Matt here: